Featuring in the World Health Organization MPOWER framework, HMRC Stubbing out the problem strategy and Nottingham and Nottinghamshire Tobacco and Smoking Alliance Illegal tobacco continues to be a significant issue.
Illegal tobacco reduces the public health impact of tobacco tax rises and increases demand for tobacco products. Each year, the tobacco industry uses increasing sophisticated and covert forms of tobacco advertising, promotion and sponsorship (TAPS), the tobacco industry links its products with success, fun and glamour. The results are devastating for public health, as they create an illusion that tobacco is just an ordinary consumer product, rather than a deadly product that kills up to half of its users.
